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Save @Gamer/GCU BestBuy don`t lose your edge now & become a 1 trick pony

Status: Acknowledged
by on ‎02-25-2014 12:31 PM

BestBuy @Gamer/GCU coupons have provided some of the THE BEST GAME DEALS EVER....EVER!!! And that`s insanely remarkable considering their short lifespan & being limted to just one retailer. These gave BestBuy the edge by far & now in few short months you`re giving them up, giving up an edge when you need it the most. $120 for 2 yrs of GCU is high plain & simple but the 20% off is AMAZING plain & simple too.

 

I know this was a business decision based mainly on money no doubt but my fear along with alot of others is that you`ll lean solely on the 20% off going forward which is a mistake that will cost you in the long run. $47.99 on day 1 is AMAZING but I along with many other consumers have found it better to wait for the best deal since they come so fast due to competition. And with consumers being more willing to wait you`re going to have quite a hard time selling them on paying $120 upfront to save the same amount they could achieve by just waiting a few weeks/months.

 

Bottom line, BestBuy you NEED the @Gamer/GCU coupons in one form or another & giving up on them will hurt you & GCU. You`ve failed to perfect your gaming coupons as a whole by not being diverse & including enough 3DS/PSV/PC games. The total #`s of coupons offered per month was also lacking & now it`s all going away. For $120 GCU should be fully loaded with perks/promos/benefits not a program that BB has put all their eggs in 1 basket.

o

You HAVE TO achieve some balance or in 12-18 months you`ll be changing GCU AGAIN & that`s what NOBODY wants.

Status: Acknowledged
Thanks for the continued insights into this part of our business. I can say that we are continuing to work to improve this program and we truly do appreciate the feedback.
Comments
by
on ‎02-25-2014 12:37 PM
Curious what are you going to offer customers who can`t pay $120 upfront, don`t purchase enough games or just won`t pay $120?
by advent_lee
on ‎02-25-2014 12:50 PM

Well, the way I see it, if you don't buy at least 10 new games within 10 years, I guess you could say it's NOT worth it.  With my current experience with it though it is very enjoyable to stack on discounts with Gift Card promos and such.  I think 15 new games at 47.99 or 31.99 is very feasible and I can handle the "now" price versus the potential upcharge in the future for extra content bonuses.Smiley Tongue

by Senior Social Media Specialist Senior Social Media Specialist
on ‎02-25-2014 04:15 PM
Status changed to: Acknowledged
Thanks for the continued insights into this part of our business. I can say that we are continuing to work to improve this program and we truly do appreciate the feedback.
by
on ‎02-25-2014 05:22 PM
Make no mistake about it even at $120 GCU is definitely worth it to me since I buy alot of games but the GCU won`t succeed on the backs of "hardcore" gamers. Convincing the "casual" market aka soccers moms to drop $120 is where GCU will ultimately pass or fail. That`s gonna be a hard sale to get from a person who is generally not a gaming fan & will generally not see the value in a video game at any cost. I`ve seen the $60 sticker shock face & it`s usually followed by "$60 is a tank of gas" statement.

I want BB to succeed but they gotta work to get there.

by kitsunisan
on ‎02-28-2014 09:48 AM
I signed up because I had the $30 coupon, but never would have at $120 with what is offered now. I think the amount of new games I buy in 2 years would get me enough discounts to just break even at full price. I generally wait for titles to hit the $20-30 mark before buying them, and with the number of games I buy, $4-6 savings per game would take a long time to add up to $120. If there aren't any new incentives with the program, I most likely won't be renewing.
by CheapestGamer
on ‎03-18-2014 04:28 AM
I typically am like kitsunisan and wait until $20-30 to buy most of my games. But there are some titles that I will pay MSRP for. Although those are few and far between anymore. If I wasn't offered the $30 for 2 years coupon after having just renewed in September before the ridiculously high spike in price, then the year I had just renewed for at $15 would have been my last. As it stands, while the 20% discount is nice and the bi weekly free coupons for ALL Gamer's Club members are a nice bonus, you guys will definitely need to add MORE value if you expect the average Joe Shmoe to want to plunk down $120 for 2 years versus $15 at Gamestop. One thing I would definitely like to see make a return is the B2G1 coupon on NEW games. That particular coupon came in VERY handy on Black Friday in 2011 or 2012 after I had just renewed a month or two earlier. Nothing greater than getting some of the BF games AND having them B2G1.
by Osmanny
on ‎04-18-2014 03:35 PM

I would love to see this.

by TopsideKracker
on ‎04-19-2014 05:16 AM

I just realized that I'm no longer getting the coupons.  A little upset that I renewed now to be honest. 

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